Logo and Brand HQ publishes write-ups on small business branding beyond the logo. That is the whole remit: one subject, covered properly, rather than a little of everything.
What you will find here
Write-ups of individual options, head-to-head comparisons between two of them, and plain explanations of the terms that come up along the way.
Each page is built around one question, and carries the date it was last updated so a reader can see how current it is.
The standard applied here
Where one option is better than another for a given job, that is said in words, with the reason attached. It is never expressed as a number.
- No scores out of ten, no star ratings, no tier boards and no leaderboards.
- No description of testing that did not take place.
- Pricing and feature claims are checked against the vendor’s own pages, and dated where the page says so.
- Where something is genuinely unclear, the page says it is unclear rather than guessing.
Funding
Some outbound links on this site are affiliate links, which means a commission may be earned if you follow one and sign up. That arrangement never decides what appears here or in what order. It is set out in full under Disclosure.
What you will not find
Logo and Brand HQ is published information, not advice for your particular situation. Nothing here is a recommendation tailored to you, and no page can know the constraints you are actually working under.
Corrections
If something here is wrong, out of date, or reads as more confident than the evidence supports, write to [email protected] and say so. A link to the page that contradicts it is the fastest way to get it fixed.